What Is SEO eSports?
In fact, optimization for the eSports niche has many features that are similar to regular SEO. It refers to the practice of modifying platforms (bookmaker, affiliate website, platform with betting tips, and more) to make them rank higher on SERPs. Thanks to the work of optimization experts, the platform can improve its visibility and become easier for customers to use.
Technical optimization (including on page methods) can not be underestimated, as it ensures the platform is mobile-friendly and utilizes proper schema markup. Many eSports SEO companies also pay attention to the page speed, navigation between sections and overall UX. It refers to the structure of the platform as well as metatags, taglines, headings, and more. As a result, search engines better understand its content and perform faster indexation.
Research of keywords is another essential approach as it helps understand the interests of the target audience. Further, they are incorporated into the content evenly so it fully meets the expectations of clients and is 100% crawlable for search engines. It is also important to craft content according to the EEAT principles so that it shows your experience, expertise, authoritativeness, and trustworthiness.
Other important aspects are off page optimization and link building when Traffic Pills experts attract organic traffic thanks to niche influencers. If you combine all these tactics, your platform will get the best performance and showcase all its pros.