What Is Cannabis SEO?
Search engine optimisation or SEO for cannabis aims to boost the visibility of your marijuana-related website by optimizing its online content. Its challenge lies in the legal complexity and different regulations around recreational drugs, which calls for a more careful approach when creating a cannabis website SEO strategy that would take into account national and local laws as well as policies of search engines.
In key areas, however, weed SEO is no different from search engine optimization for other products and services. A solid strategy is impossible without considering the main factors, such as keyword research, on- and off page optimization, and local SEO.
Keyword research identifies words and phrases potential customers are searching for. With tools like Ahrefs, SEMrush, and Google Keyword Planner, a Traffic Pills specialist in cannabis store SEO finds the most widely used keywords to then incorporate them into meta-tags, meta descriptions, header tags (H1, H2, H3), and content as part of on-page optimization.
Having valuable and informative content that makes your website reputable is vital. An expert in cannabis SEO ensures that all types of content on the site, from outreach articles and guides to product descriptions, provide visitors with helpful information.
Together with quality backlinks from high-ranking websites in the niche, social media marketing, and content optimization, a cannabis SEO strategist will take your platform to the top of SERPs. At the same time, local SEO will take care of your physical location, ensuring that it appears in local search results and on maps.